SOCIOTYPE AND THEIR ECONOMIC CULTURE’S GENESIS AS CONSUMER FROM NEUROECONOMICS’ PROVISIONS

Abstract

This paper is devoted to detail analysis of Passive Brain’s Cognition Net and its influence on consumer’s socio-type & economic culture forming. In survey are applied that economic culture of consumer is plot for information metabolism’s patterns and reflections causes by advertising about outside economic benefits. Maintained that self-developed person paid attention to Passive Net as soon as reached adult has more flexible thought as “progressive”. Conversely, has formed a “regressive” type. From these provisions, acknowledged that same features of consumer’s economic culture as: strictness, prejudicialness, critical attitude either for goods or to marketing skills, self-sufficiency are typical for “progressive” persons whereas “regressive” ones characterized by scrupulousness, interactive advertising requirement, absent-mindedness, impetuosity. In paper has provided implication that evidently decision as for “progressive” consumers is method, proposed as “smorgasbord by now” using. Moreover, has maintained that “regressive” consumer’s problem resolving consists in cooperation with Public Officials as in Japanese Marketing Concept. This cooperation could embodiment by legislative regulations for advertising bloggers as eventually marketers’ partners. Constituted that consumer does him “progressive” choice consciously in respect on goods, services or work valuable for him, relies on his potent aspects of psychics – functions of basic and/or creative, doesn’t take in account somebody’s opinion. If the choice is “regressive”, consumer may submitted to the alien influence on slack aspects of psychics (functions of activate and/or suggestive), and he cannot evaluate the need and rationality of goods, services or work’ acquire sensibly, i.e. he feels boundless confidence to information given about aforesaid ones. From the one hand, if the choice is “progressive”, salesman should provide descriptive information about good and price of good only, he mustn’t meddle in independent decision-making process, since consumer is expert in field proposed, immediately. From the other hand, for “regressive” consumer, salesman should to concentrate on advantages or disadvantages of good and issued objective facts in respect to his benefits and profits, to make a rationality purchase.