TRADE ENTREPRENEURSHIP ENTITIES IN SUPPLY CHAINS

Abstract

The article examines theoretical aspects of the development of business entities based on the principles of building supply chains. The purpose of the study is to determine the essence of supply chains and the potential for in-volving Ukrainian business entities in their structure. The study of the views of the scientific community on the interpre-tation of the term "supply chain" presented in the special literature and the generalization of approaches to the defini-tion of this concept allowed us to propose the author's interpretation of this concept. It is proven that the decisive role in forming the definition of the supply chain should contribute to taking into account the key role of business entities in organizing inter-entity interaction, carried out in the form of concluding commercial agreements in their nature and essence (supply agreements, contracts, other forms of ensuring further transactions) for the purchase and sale of wholesale batches of materials, products, goods in a sequence corresponding to the sequence of stages of creating add-ed value, for the production of certain goods, their promotion in specific market segments and their offering to target consumer groups. The subordinate role of the logistics chain, which ensures the advancement of material flow between production units, warehouses, retail facilities, transport hubs, and other links of this logistics formation, has been de-termined within the organizational boundaries formed by the participants in the supply chain in accordance with the terms of the concluded agreements. A fundamental list of elements that form the content of supply chain management activities has been established, and an author's definition of the term "supply chain management" has been proposed. An analysis of the role and potential of the Ukrainian trade entrepreneurship sector in the formation of supply chains to ensure the production and promotion of goods to consumers necessary to provide for individual target consumer contingents was conducted. Using the example of cooperative trade, the features and problems of forming supply chains to meet the needs of residents of predominantly rural areas are considered. The author's recommendations for innova-tive transformation of established and promising supply chains are proposed.