METHODOLOGICAL APPROACHES TO ASSESSING WOMEN'S FINANCIAL BEHAVIOR

Abstract

The article presents a comprehensive analysis of methodological approaches to assessing women's financial behavior in the context of modern economic realities. The study emphasizes the critical importance of understanding women's financial habits, as this directly affects their economic autonomy and social status. Assessing women's financial behavior is a complex process that requires taking into account a large number of factors, including sociocultural, economic, and psychological aspects. The article covers various research methodologies, including quantitative (through surveys, statistical analysis) and qualitative (in-depth interviews, focus groups) approaches. The influence of social norms, attitudes toward risk, and the importance of financial education on the formation of women's financial behavior are considered. The hypotheses formulated indicate that women who have access to relevant information and support are able to make more informed financial decisions. The importance of integrating financial education into educational programs and promoting social initiatives that encourage the development of financial literacy is emphasized separately. The results of the study demonstrate the positive impact of financial education on personal finance management, which in turn leads to an improvement in the economic situation of families and society as a whole. In conclusion, the article emphasizes the importance of an interdisciplinary approach to studying women's financial behavior. The recommendations set out in the study can serve as a basis for the formation of public policies aimed at improving women's financial literacy. Thus, the results of the work are valuable for further scientific research in the field of financial economics and social management.