Keywords
hospitality industry
sustainable development
ESG
environmental responsibility
social responsibility
corporate governance
regression analysis
post-war recovery
How to Cite
Abstract
The ESG concept, which originated as a tool for non-financial business evaluation on stock markets, has over the past decade transformed into a key element of strategic management of enterprises in the real sector of the economy, in particular in the tourism and hotel&restaurant business. The article examines the theoretical and applied aspects of implementing ESG (Environmental, Social, Governance) approaches in the activities of tourism and hospitality enterprises in Ukraine under conditions of wartime and post-war economic recovery. The essence of the ESG concept as a tool for ensuring sustainable development of tourism and hospitality business is revealed, and the approaches of domestic and foreign researchers to assessing the level of ESG transformation in hotel, restaurant, resort-recreational, and tour-operator activities are systematized. Based on statistical data from the State Statistics Service of Ukraine, the State Agency for Tourism Development of Ukraine, the World Tourism Organization (UN Tourism), and industry studies for the period 2011-2025, a time series of indicators reflecting the number of tourism and hospitality business entities and the share of enterprises implementing ESG practices has been constructed. A regression analysis of the dependence of the ESG transformation level of tourism and hospitality enterprises on the time factor was performed; the resulting linear trend equation has a coefficient of determination R² = 0.859, indicating a statistically significant and stable growth tendency of the indicator. Based on the constructed regression model, a forecast of the indicator for 2026-2028 has been formed. International experience in implementing ESG standards in the tourism and hospitality industry (K-ESG, ESRS/CSRD, GRI standards) is analyzed, and key barriers and promising directions for the ESG transformation of Ukrainian tourism and hospitality enterprises under conditions of post-war reconstruction and European integration are identified.
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