WAYS OF POST-WAR RECOVERY OF TOURISM IN NATURAL PROTECTED AREAS OF UKRAINE

Abstract

The article is devoted to the development of conceptual principles for the post-war restoration of tourism in nature reserves of Ukraine in the context of ensuring sustainable development and preservation of ecosystems. The scale of environmental and economic damage caused to the tourism industry as a result of a full-scale invasion is analyzed, in particular, the destruction of tourism infrastructure, degradation of biodiversity and pollution of nature reserves in zones of active hostilities. The need to form a road map for post-war reconstruction based on an integrated approach is substantiated, which involves a detailed analysis of the state of the affected territories, assessment of ecological capacity and determination of the feasibility of restoration or conservation of individual locations. A framework model for anti-crisis management of tourism restoration processes is proposed, which is based on the principles of sustainable development, integration of smart technologies for monitoring environmental indicators and regulating tourist flows, and also provides for the implementation of multimodal transport solutions and an increase in the share of renewable energy sources in the tourism sector. Key factors for the effective post-war revival of the industry are identified, including the creation of a renewed image of Ukraine as a European tourist destination, the development of an information and communication strategy, the formation of a multi-level financial model for attracting investments through the creation of the Fund for Supporting the Post-War Development of the Tourism Industry, the preservation of socio-cultural authenticity and the implementation of digital solutions based on artificial intelligence and big data analytics. Promising directions for the development of tourism in protected areas are outlined, including ecological, sports, medical, business and military tourism, as well as mechanisms for international institutional interaction with such organizations as UN Tourism, UNESCO, and the World Bank to ensure the coordination of recovery processes. A metrological basis for monitoring war damage and a system of inter-sectoral coordination of efforts of state institutions, local governments and business structures for the implementation of an integrated state policy of sustainable tourism in protected areas in the post-war period are proposed.