APPLICATION OF DIGITALIZATION TOOLS IN PERSONNEL RECRUITMENT

Abstract

The relevance of this article is обусловлена the significant role of human resources in ensuring the competitiveness and efficiency of enterprises under conditions of rapid technological development, market globalization, and dynamic changes in the labor market. The advancement of technologies, particularly in the context of digitalization of processes, creates new opportunities for optimizing recruitment activities. The implementation of artificial intelligence tools, automated resume screening systems, analytical platforms, and social networks makes it possible not only to reduce the time required to search for candidates but also to improve the accuracy of selecting the most suitable specialists. Modern technologies enable enhanced data analysis, forecasting of candidate performance, and assist companies in adapting to rapid changes in the labor market. At the same time, changes in candidates’ expectations and priorities require organizations to reconsider their approaches to human resource management. The younger generation of employees increasingly values not only salary levels but also corporate culture, opportunities for professional development, work-life balance, and flexible working conditions. This implies that effective recruitment requires a comprehensive approach that includes not only talent acquisition but also the creation of an attractive employer brand. Globalization and the increasing mobility of the workforce intensify competition in the labor market at both national and international levels. Enterprises must adapt their recruitment strategies to new conditions, including the possibility of attracting specialists from different countries, engaging remote employees, and cooperating with outsourcing companies. Thus, the study of modern recruitment methods and their implementation in human resource management is essential not only for improving enterprise efficiency but also for enhancing their ability to adapt to rapidly changing external environments. This contributes to strengthening organizational competitiveness and ensuring sustainable development in the labor market.