BACKPACKS: MARKET CONDITION

Abstract

The article investigates the current problems of the backpacks market in Ukraine. The structures in the world market of backpacks were also studied in order to establish possible directions for the development of Ukraine’s export-import potential. This is how the purpose of the article is outlined. He was facilitated by changing the lifestyle of consumers, the growth of list and m and the population, fashion trends, etc. At the same time, from 2013 to2020, the production of backpacks and similar things made of natural or composite leather, lacquer leather, sheets of plastic, textile materials, aluminum and other materials in Ukraine decreased. It was found that the import of backpacks and similar things with the front surface of textile materials to Ukraine during 2015–2019 years, confidently grew, but in 2020. During the study period, Ukraine increased the export of backpacks and similar items from textile materials by 5 times. His slight drop in 2020 was noted. As a result of the analysis of exporting countries and importers, it was established that the largest markets for Ukrainian exports of backpacks with a front surface made of textile materials are the United States, Hungary and Italy. Therefore, we consider it appropriate to refocus on the production and import of backpacks with a front surface of textile materials to the United States, Canada, Malaysia, Italy, etc. Based on the analysis of the export potential, the option of Ukrainian exports may be backpacks with a front surface of textile materials, the potential consumer of which is Hungary, but the high rate of their import duty (1.3%) should be the topic of negotiations between our countries.