Keywords
diagnostics
strategic potential
igital maturity
construction enterprise
digital transformation
digital maturity index
How to Cite
Abstract
The relevance of the research topic is determined by the fact that enterprises in the construction sector operate under conditions of increasing resource constraints, intensifying competition, and the accelerated digital transformation of the industry, which requires appropriate methodological support for assessing their readiness for strategic change. The study proposes a methodological toolkit for diagnosing the strategic potential and digital maturity of construction enterprises. The proposed toolkit is based on a combination of resource-based, managerial, and technological approaches to assessment and involves the use of integrated indicators, expert assessment methods, and digital maturity indices, taking into account the specific characteristics of the construction industry. Three levels of the methodological toolkit are distinguished: resource-analytical, managerial-strategic, and technological-digital. Their content and interrelationships are identified and substantiated. The areas of diagnosing the strategic potential and digital maturity of construction enterprises are compared according to the following key dimensions: resource provision, management processes, human resource potential, technologies, and innovation. The scientific novelty of the study lies in the further development of a comprehensive approach to diagnosing the strategic potential of construction enterprises by integrating it with digital maturity assessment and structuring the corresponding methodological toolkit into three interrelated levels. The practical significance of the proposed approach lies in its potential application for identifying the strengths and weaknesses of an enterprise, determining development reserves, identifying digital and strategic gaps, substantiating priority areas for investment, and developing digital transformation programs. It is concluded that effective diagnosis of the strategic potential of construction enterprises requires a systematic combination of traditional methods for assessing resource and managerial capabilities with the assessment of digital maturity. Such integration makes it possible to improve the validity of strategic management decisions, promptly identify development constraints, and determine directions for strengthening the enterprise’s potential.
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