HIGHLIGHTS OF IMPLEMENTING THE ZERO WASTE CONCEPT IN THE HOTEL INDUSTRY

Abstract

Abstract. The article examines the theoretical foundations and practical aspects of implementing the Zero Waste concept in the hotel industry within the context of the development of the circular economy and sustainable tourism. It is substantiated that Zero Waste acts as an operational tool for implementing the principles of the circular economy at the level of hospitality enterprises, aimed at preventing waste generation, increasing resource efficiency, and forming closed material flows. The main directions of Zero Waste implementation in hotels are systematised, including food waste management, reduction of single-use materials and packaging, circular management of textile resources, optimisation of water and energy use, development of circular supply chains, and engagement of staff and guests in environmentally responsible practices. It is proven that the effectiveness of Zero Waste implementation depends on the integration of operational, technological, and behavioural management mechanisms. The experience of leading international hotel chains, in particular Hilton and Marriott International, is analysed, which made it possible to identify differences in approaches to the implementation of the Zero Waste concept. It is established that Hilton applies a centralised and technology-oriented model using digital monitoring systems, while Marriott integrates Zero Waste principles into a broader ESG strategy, focusing on adaptability and social aspects. The possibilities of adapting international experience to the Ukrainian hotel business are assessed, taking into account institutional, economic, and technological constraints. It is determined that the most promising areas for implementation include the reduction of single-use materials, food waste management, and the development of environmental awareness among staff. The feasibility of a phased implementation of more complex elements, such as digital monitoring systems and comprehensive circular models, is substantiated. It is concluded that the Zero Waste concept is an effective tool for enhancing the competitiveness of hotel enterprises, combining economic efficiency and environmental responsibility, and has significant potential for development in Ukraine.