Keywords
tourism and hospitality management
transdisciplinary approach
hotel business
restaurant business
inclusiveness
digital transformation
research methodology
How to Cite
Abstract
Abstract. The article examines the human-centred transformation of tourism and hospitality as a key trend in the contemporary development of the sector under digitalisation, the integration of scientific knowledge, and the growing requirements for service quality, inclusiveness, safety, and sustainability. It is substantiated that modern tourism and hospitality should be interpreted not only as a set of economic activities but also as a complex sociocultural, service, and managerial system centred on a person with needs, experience, emotions, and expectations. It is determined that the human-centred transformation of the sector is associated with service personalisation, the humanisation of digital solutions, the creation of inclusive environments, the aestheticisation of space, environmental responsibility, and the development of human capital. The study proves that traditional industry-specific approaches no longer provide a sufficient explanation of current changes; therefore, modern methodological approaches capable of integrating economic, social, psychological, cultural, service, technological, and educational dimensions become especially important. The methodological basis of the study combines the principles of post-non-classical scientific rationality with human-centred and transdisciplinary approaches. The methods of analysis, synthesis, systematisation, comparative analysis, content analysis, and generalisation were applied. The generalisation of contemporary research has shown that the leading directions of international discourse include human-centred digital transformation, smart hospitality, AIoT, intelligent restaurants, food design thinking, green HRM, service design, accessibility, and sustainability. The practical significance of the findings lies in their use for improving the management of tourism, hotel, and restaurant enterprises, customer experience design, and the renewal of professional training for specialists. Its originality involves systematising methodological approaches for hospitality management.
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