Entrepreneurship and Trade

Current Issue

No. 47 (2025)

Title of the publication: Entrepreneurship and Trade

Year of foundation: The collection was founded in 1998. According to the Resolution of the Presidium of HAC of Ukraine No.1-05/7 dated June 09, 1999, it was included into the list of specialized publications. The collection was renamed in 2016.

Founder of the publication: Lviv University of Trade and Economics

Periodicity: 6 times a year

Language of publication: Ukrainian, English, Polish

Registration of Print media entity: Decision of the National Council of Television and Radio Broadcasting of Ukraine: Decision No. 2512 as of 08.08.2024

Media ID: R30-04399

Professional registration (category «B»): Decree of MES No. 1643 (Annex 4) dated December 28, 2019; Decree of MES No. 491 (Annex 4) dated April 27, 2023

Branch of science: economics

Policy of the scientific publication: The collection is a professional scientific and peer-reviewed publication, which releases original articles that reveal the results of scientific, practical, educational and methodological research on the theory and practice of trade and entrepreneurship. The bulletin provides sharing experience and highlights current issues of organizing the activities of economic entities in various business fields in Ukraine and abroad. Methods of optimization of small, medium and large business entities, increase of their operational efficiency and capacity building are developed and justified. The target audience of the bulletin is researchers, entrepreneurs, managers of trade and manufacturing companies, teachers of higher education institutions, graduate students, students of economic and technical specialities.

Abstract databases: Vernadsky National Library, Google Scholar, Ulrich's Periodicals Directory, Index Copernicus, WorldCat

ISSN: 2522-1256 (Print), 2522-1264 (Online)

DOI: 10.32782/2522-1256

ARTICLES

Nadiya Baluk, Larysa Buk, Оlga Vovchanska, Іryna Trygub
7-19
AI SUPPORT FOR MARKETING ACTIVITIES IN THE B2B MARKET
https://doi.org/10.32782/2522-1256-2025-47-1
PDF (Українська)
Kateryna Buzhymska
20-28
INTEGRATION OF DIGITAL TECHNOLOGIES INTO THE DEVELOPMENT OF THE MARKETING COMPLEX: FEATURES OF IMPACT ON MANUFACTURING AND SERVICE ENTERPRISES
https://doi.org/10.32782/2522-1256-2025-47-2
PDF (Українська)
Inna Deineha, Andrii Fihun
29-38
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HEALTHCARE ORGANIZATIONS AS A TOOL FOR ENSURING THEIR ECONOMIC SECURITY
https://doi.org/10.32782/2522-1256-2025-47-3
PDF (Українська)
Dmytro Dudko
39-48
SIMULATION SCENARIOS OF MONETARY TRANSMISSION DURING THE CRISIS PERIOD IN UKRAINE
https://doi.org/10.32782/2522-1256-2025-47-4
PDF (Українська)
Hanna Zavadskykh, Olena Vasylchenko
49-57
THE ROLE OF SOCIAL ENTREPRENEURSHIP IN FORMING SUSTAINABLE REGIONAL DEVELOPMENT
https://doi.org/10.32782/2522-1256-2025-47-7
PDF (Українська)
Olga Kalaman, Dmytro Kharenko
58-65
CORPORATE CULTURE AS A TOOL FOR IMPLEMENTING THE DEVELOPMENT STRATEGY OF HOSPITALITY INDUSTRY ENTERPRISES
https://doi.org/10.32782/2522-1256-2025-47-5
PDF (Українська)
Nataliia Kasianova, Yuliia Dyiak, Yuriy Popov
66-75
FEATURES OF FORMING THE MARKETING STRATEGY OF FARM HOLDINGS
https://doi.org/10.32782/2522-1256-2025-47-6
PDF (Українська)
Dmytro Kretov
76-82
ASSESSMENT OF THE STATE OF DIGITAL TRANSFORMATION OF UKRAINIAN BANKS
https://doi.org/10.32782/2522-1256-2025-47-8
PDF (Українська)
Oleksandr Litvinov, Dmytro Ogrenych
83-91
PERFORMANCE MANAGEMENT OF IT ENTERPRISES: A METHODOLOGICAL APPROACH BASED ON VARIABLE COST AND MARGINAL PROFIT ANALYSIS
https://doi.org/10.32782/2522-1256-2025-47-9
PDF (Українська)
Serhii Lovas
92-97
CUSTOMS REGULATION OF CROSS-BORDER E-COMMERCE IN THE CONTEXT OF DIGITALIZATION
https://doi.org/10.32782/2522-1256-2025-47-10
PDF (Українська)
Ruslan Lupak, Yevhen Savka
98-106
TOOLS FOR REESTABLISHMENT OF INVESTMENT ATTRACTIVENESS IN THE CONTEXT OF ENSURING ECONOMIC SECURITY OF INDUSTRY-RELATED MARKETS
PDF (Українська)
Lubov Medvid, Andriy Medvid
107-117
PROSPECTS AND CHALLENGES OF IMPLEMENTING THE DUAL FORM OF EDUCATION IN HIGHER EDUCATION INSTITUTIONS
https://doi.org/10.32782/2522-1256-2025-47-12
PDF (Українська)
Yuriy Myronov, Yelyzaveta Murzayeva
118-124
INNOVATIVE APPROACHES IN ANIMATION PROGRAMMES: THE USE OF VIRTUAL AND AUGMENTED REALITY IN THE TOURISM AND HOSPITALITY INDUSTRY
https://doi.org/10.32782/2522-1256-2025-47-13
PDF (Українська)
Bohdan Semak, Ivan Lynda
125-133
THEORETICAL AND METHODOLOGICAL PROVISIONS FOR DEVELOPING THE ARCHITECTONICS OF THE SYSTEM OF FINANCIAL AND ECONOMIC SECURITY OF ENTREPRENEURSHIP IN A TRANSFORMATIONAL ECONOMY
https://doi.org/10.32782/2522-1256-2025-47-14
PDF (Українська)
Tetiana Serbina
134-140
STRATEGY FOR DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN CONDITIONS OF UNCERTAINTY AND RISKS
https://doi.org/10.32782/2522-1256-2025-47-15
PDF (Українська)
Igor Sosnov, Yevhenii Ippolitov
141-149
STRATEGIC INFORMATION SECURITY PROVISION FOR AN ENTERPRISE
https://doi.org/10.32782/2522-1256-2025-47-16
PDF (Українська)
Olha Shulha
150-159
METHODICAL APPROACHES TO ASSESSING THE EFFICIENCY OF THE MANAGEMENT SYSTEM FOR ECONOMIC SECURITY OF THE AGRICULTURAL SECTOR
https://doi.org/10.32782/2522-1256-2025-47-17
PDF (Українська)
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