No. 15 (2026)

Date published: June 26, 2026
Date printed: June 30, 2026

Issue

ТИТУЛЬНА СТОРІНКА (Українська) ЗМІСТ (Українська)

Articles

Iryna Andrenko, Iryna Pysareva, Yevhen Davydov

7-15

HIGHLIGHTS OF IMPLEMENTING THE ZERO WASTE CONCEPT IN THE HOTEL INDUSTRY

PDF (Українська)

Anna Bessonova, Zoia Boyko, Svitlana Zakharova

16-22

IMPLEMENTATION OF SAFETY AND INSURANCE STANDARDS IN THE SPHERE OF TOURISM AND RECREATION

PDF (Українська)

Kateryna Vovk, Nataliia Pohuda

23-31

EMOTIONAL INTELLIGENCE AND ADVERTISING EFFECTIVENESS IN CROSS-CULTURAL TOURISM MARKETING

PDF

Oleksandr Hladkyi, Valentyna Zhuchenko

32-38

THERMAL WATERS OF UKRAINE: USAGE POTENTIAL IN HEALTH TOURISM AND RESORT BUSINESS

PDF

Pavlo Gorishevskyy, Oksana Malovana

39-47

TRANSFORMATION OF THE QUALITY MANAGEMENT SYSTEM OF HOTEL AND RESTAURANT SERVICES UNDER THE INFLUENCE OF DIGITAL INNOVATIONS

PDF (Українська)

Olesia Dolynska

48-55

GASTRONOMIC TOURISM OF THE KHMELNYTSKYI REGION AS A TOOL FOR TERRITORIAL BRAND FORMATION IN THE CONTEXT OF DIGITAL TRANSFORMATION

PDF (Українська)

Svitlana Dudnyk

56-62

STRATEGIC AND ORGANIZATIONAL SUPPORT FOR THE INNOVATIVE DEVELOPMENT OF HOTEL ENTERPRISES: FINANCIAL, ECONOMIC, AND MANAGERIAL DIMENSIONS

PDF (Українська)

Vasyl Zhupnyk, Liubomyr Ilyn

63-69

EMOTIONAL INTELLIGENCE AS A FACTOR OF PROFESSIONAL EFFECTIVENESS OF A HOSPITALITY SPECIALIST: THE CASE OF TOURIST ANIMATION

PDF (Українська)

Tetyana Kaplina, Natalja Rogova, Olha Volodko

70-79

HUMAN-CENTRED TRANSFORMATION OF TOURISM AND HOSPITALITY: CONTEMPORARY METHODOLOGICAL APPROACHES

PDF (Українська)

Dmytro Klynovyi, Iryna Petrovska, Oleksii Bezchasnyi

80-90

PROJECT MANAGEMENT OF THE RECONSTRUCTIVE DEVELOPMENT OF THE HOSPITALITY INDUSTRY OF UKRAINE

PDF (Українська)

Anastasiia Makeieva

91-96

«OPEN-AIR MUSEUM» AND «SKANSEN» IN THE CONTEXT OF TERMINOLOGICAL DIFFERENTIATION

PDF (Українська)

Yurii Myronov

97-108

THE ROLE OF AUTHENTIC CULTURAL HERITAGE IN THE SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS

PDF (Українська)

Наnna Omelchak

109-117

STRATEGIC DIRECTIONS FOR DEVELOPING SMART INFRASTRUCTURE AND INCLUSIVE SPACE IN THE PROCESS OF POST-WAR RENOVATION OF THE SANATORIUM AND RESORT COMPLEX OF UKRAINE

PDF (Українська)

Аrtem Oskolsky

118-125

MANAGEMENT OF MODERNIZATION IN ENVIRONMENTALLY ORIENTED ECONOMIC SECTORS UNDER THE EUROPEAN GREEN DEAL

PDF (Українська)

Mykhailo Podolian

126-134

ETHICS OF HOSPITALITY UNDER CONDITIONS OF WAR AND CRISIS TRANSFORMATIONS

PDF (Українська)

Ivan Rudakevych, Taras Zastavetskyi, Maksym Hura

135-143

ACTUAL PROBLEMS OF USING OF INTERNATIONAL ELECTRONIC PAYMENT SYSTEMS IN TOURISM ACTIVITIES

PDF (Українська)

Yana Salo, Alina Oprieva

144-151

MEDIA AS AN INSTRUMENT FOR SHAPING CONSUMER VALUES AND BEHAVIORAL PATTERNS IN THE MARKET

PDF (Українська)

Hanna Skyba, Inna Bezhenar, Ruslan Lytovchenko

152-161

INSTITUTIONAL TRANSFORMATIONS AND INSTRUMENTAL INNOVATIONS IN THE SYSTEM OF FINANCIAL ANALYSIS UNDER CONDITIONS OF INSTABILITY

PDF (Українська)

Ulyana Khanas, Galina Shchuka

162-170

CLASSIFICATION AND TYPOLOGY OF EVENT TOURISM: ANALYTICAL REVIEW AND FUTURE PROSPECTS FOR UKRAINE

PDF (Українська)

Anna Shestakova

171-177

TOURISM DIRECTIONS IN THE IMPLEMENTATION OF SUSTAINABLE TOURISM STRATEGY: INTERNATIONAL PRACTICES

PDF (Українська)