SOCIO-ECONOMIC EFFICIENCY FROM THE IMPLEMENTATION IN PRODUCTION OF A NEW VARIETY OF FOOTWEAR FOR TOURISM

Abstract

Abstract. The growing level of awareness of the negative consequences of sedentary lifestyles and growing enthusiasm for active and, consequently, healthy lifestyles in order to acquire and maintain proper physical shape and health, among other things – significantly reduces government and personal health care costs. The factors of growing consumer needs for goods for an active lifestyle are revealed, the analysis of the world market of footwear for tourism and active recreation according to The Statista Consumer Market is carried out. The necessity of professional assessment of social and economic efficiency of activity of domestic producers of innovative goods for tourism and active rest is substantiated. The nomenclature is developed, the content of the components of social efficiency from the introduction of innovative goods into mass production in Ukraine is studied which is a new kind of footwear for tourism made with use of bamboo-containing textile materials; numerical values of indicators of determination of production profitability of one pair of such footwear are revealed. An important factor in the sustainable development of industrial and commercial enterprises that plan and/or work on the production of new product groups of footwear (including footwear for recreation and tourism) is a professional assessment of the economic efficiency of their activities. Calculations by a special method proved that when investing in the production of a new type of footwear for tourism, which is made using bamboo-containing textile materials, in the amount of 2246570 UAH with the annual production of these shoes in the amount of 913 pairs, the production enterprise will ensure a profitability of 22.3% and will return the invested funds in 4.5 years. It is shown that the main components of this effect are the expansion of the production and trade range of footwear in Ukraine, the formation and satisfaction of new consumer needs, increasing employment in cost-effective tourism footwear production, improving public health by inclusion those types of tourism that provided with innovative footwear, etc.