MARKET OF BUILDING MATERIALS AND PRODUCTS IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT

Abstract

The article presents the results of research on the construction industry market, in particular building materials and products. The impact of the construction industry on the socio-economic indicators of the state and the environment is considered. It is substantiated that the use of a cyclical approach in the construction industry is the right solution for ensuring environmental and socio-economic benefits. The factors influencing the formation of the market for building materials and products are established, taking into account the conditions of sustainable development. The factors of growth of the construction industry market are considered. The market volumes are compared over different periods and its forecasts are given. The segmentation of the construction materials and products market by various criteria is presented. The segmentation of the construction industry market is analyzed, depending on the end consumer, in particular, the market for building materials and products is divided into: residential, commercial, infrastructure and industrial. An analysis of the domestic construction industry market is presented depending on the end consumer, namely, buildings put into operation by type during 2021-2023. The factors influencing the insignificant growth rates of the domestic market of building materials and products are identified: recession, economic instability, limited access to digital technologies in remote regions, low consumer spending, etc. The domestic market of building materials and products during the period of Russia's full-scale invasion of Ukraine is analyzed and the determining factors of its formation are given. The results of analytical research by the Retail Association of Ukraine (RAU), conducted on the basis of data from networks that are its members, are presented and changes in the geography of retail trade for 10 months of 2024 are described, as well as the dynamics of the development of the construction industry by region. The volume of the market of ecological building materials and products in 2023 is analyzed and its forecasts are given. Negative factors influencing the development of the domestic market of the construction industry are identified. Consumer awareness is described, and, as a result, the preference given by consumers in the domestic market of building materials and products to environmentally friendly products. The product characteristics of individual examples of the use of alternative traditional – ecological materials and innovative environmentally friendly structures in the construction industry are presented.