ANALYSIS OF THE MODERN RANGE OF COFFEE MACHINES

Abstract

In the current pace of scientific and technological progress, the range of electrical household appliances has become more dynamic and complicated, which requires a detailed analysis of this range. The main problem in the market of electrical household appliances is the fact that Ukrainian consumers face the problem of choice among the large variety of products offered on the market. It is important for the buyer to buy not only cheaper, but if it is about a coffee machine, the high-quality household appliance (functional properties, design, warranty period, etc.). In the process of research, the methods of theoretical generalization and comparison, methods of marketing research, system analysis were used. The study found that the modern market of coffee makers and coffee machines is characterized by segmentation and monopoly, since most niches and segments are controlled for a long time by individual manufacturers and brands of home appliances.