DEVELOPMENT TRENDS OF MEDICAL AND HEALTH TOURISM IN UKRAINE AND THE WORLD

Abstract

The main economic indicators of the development of medical tourism in the world are highlighted, the need for the development of the medical tourism industry in Ukraine is proven. The importance of medical tourism in the conditions of global crises, which is happening in Ukraine and the world, is considered. It is shown that this situation prompts people to rethink their attitude to medical care and emphasizes the importance of quality medical care, which can be provided both at the local and global level. The potential of medical tourism as a tool for improving the quality and availability of medical services is considered. The main factors that affect the development of this industry in the crisis are outlined, as well as the possible prospects for the development and improvement of medical tourism in emergency situations are analyzed. The main directions of development of medical tourism have been determined, as well as possible prospects for the development and improvement of medical tourism in emergency situations have been analyzed. The main prerequisites and problems of the formation and development of the medical tourism industry in Ukraine have been studied. It should be noted that many countries of the world contribute to the development of medical tourism due to its profitability, positive impact on the country's balance of payments, the ability to increase foreign exchange earnings and incomes of various budget levels. It is important to note that travelers who come to the country to receive medical services are usually the most affluent and able to pay. It is important to consider how medical tourism can meet the needs of health travelers and contribute to their improved health and well-being. In particular, the conditions of crisis challenges can influence regulatory policies related to medical and health tourism. It is important to study what changes in legislation and regulation may occur in this area and how they may affect the development of medical and wellness tourism. Ukraine may have its own unique medical services and facilities that attract foreign patients, and this may become an economic stimulus for the country. Consideration of theoretical aspects and prospects for the development of medical and wellness tourism can help determine how to use the country's competitive advantages in this area. Current trends in the development of medical and wellness tourism in the world and prospects for development in Ukraine are analyzed. The conducted analysis showed that medical and health tourism created a new concept of modern medical and health care and tourism. Ukraine has the potential to become a world leader in the field of medical inbound tourism due to the high potential of medical and recreational resources and competitiveness in terms of price parameters.