THE ROLE OF TRANSFER POTENTIAL IN THE SYSTEM OF STRATEGY AND TACTICS FOR THE DEVELOPMENT OF AGROHOLDING LOGISTICS CENTERS

Abstract

Transfer potential is a key factor in the development of effective strategies and tactics for agroholding logistics centers, as it provides a link between innovative solutions, available resources, and market opportunities. It determines an agroholding’s ability to adapt, integrate, and scale advanced logistics technologies, thereby enhancing operational efficiency, reducing costs, and accelerating product turnover. Strategic planning of logistics centers' development is based on a comprehensive analysis of transfer potential, including assessment of technological capabilities, the level of digitalization, innovative culture, and organizational readiness for implementing modern solutions. The article demonstrates that the transfer potential of agroholding logistics centers is a decisive condition for their development since it ensures adaptation to new technological solutions, resource optimization, and increased competitiveness. It is argued that effective management of transfer potential promotes the modernization of logistics processes, implementation of automated control systems, and reduction of losses during transportation and storage, directly influencing the financial stability of agricultural enterprises. It is substantiated that the synergy of transfer potential with the innovative, financial, resource, informational, and organizational potentials of logistics centers ensures their effectiveness at both strategic and tactical management levels, enabling prompt responses to market challenges, improving supply chain management mechanisms, and ensuring resilience against external risks. Therefore, at the strategic level, the transfer potential of agroholding logistics centers focuses on long-term planning, trend forecasting, and large-scale innovation implementation, whereas at the tactical level, it ensures rapid adaptation, process optimization, and efficient resource utilization within current activities. Future research prospects should focus on assessing the level of transfer potential, studying the impact of artificial intelligence and big data analytics, as well as optimizing the financing of digital solutions. An important direction is the analysis of blockchain technologies to enhance supply chain transparency and the environmental aspects of logistics digitalization.