MODERN APPROACHES TO THE MANAGEMENT OF PHARMACEUTICAL ENTERPRISES

Abstract

The article provides a comprehensive analysis of modern approaches to the management of pharmaceutical enterprises under conditions of digital transformation, market globalization, and strengthened state regulation. The key indicators for assessing the effectiveness of pharmaceutical companies' activities are outlined, including financial, operational, marketing, innovation, and social metrics. Emphasis is placed on the necessity of a systemic management approach as a critical factor in ensuring sustainable development, maintaining high product quality standards, and achieving long-term competitiveness. Particular attention is devoted to the implementation of ERP systems as a strategic tool for process automation, resource integration, cost optimization, and improving managerial decision-making flexibility. The article describes the main stages of ERP system implementation, including the analysis of existing business processes, selection of a suitable ERP platform, system adaptation and integration, and subsequent monitoring of its effectiveness. The managerial and economic effects of ERP implementation are justified, such as increased labor productivity, minimization of human errors, reduction of production cycles, improvement of product quality, and compliance with international regulatory standards. It is concluded that the adoption of ERP systems represents a vital step in the digital transformation of pharmaceutical enterprises, ensuring their effective functioning in a highly competitive global market environment. The findings have practical value for managers, consultants, and researchers, as they provide a framework for assessing enterprise readiness for digitalization and for formulating sustainable development strategies focused on innovation, environmental responsibility, and corporate social commitment.