COMPREHENSIVE FULFILLMENT ANALYSIS: ECONOMIC FEASIBILITY AND TECHNOLOGICAL SOLUTIONS

Abstract

The article is devoted to a comprehensive analysis of fulfillment as a key logistics process in the e-commerce sector. Modern studies on the chosen topic are reviewed, highlighting the growing importance of fulfillment as a strategic business tool. The article provides a detailed examination of the main stages of fulfillment: from the receipt and efficient storage of goods to their accurate picking, reliable packaging, fast shipping, and professional returns processing. Special attention is paid to the technical and material support of the process, including specialized commercial equipment such as shelving systems, freight trolleys, barcode scanners, conveyors, and software (WMS) that contributes to the efficient organization of fulfillment processes. The possibilities of using advanced technologies, such as artificial intelligence for demand forecasting, as well as integration with CRM and ERP systems for the synchronization of all business processes, are outlined. The paper provides a detailed description of various fulfillment management models – from outsourced 3PL and 4PL to in-house solutions and the innovative dropshipping model. The economic advantages and potential risks associated with outsourcing logistics are analyzed, specifically cost optimization, scalability, and the potential loss of control. Modern trends and prospects for the development of fulfillment are highlighted, including automation and robotization, the use of artificial intelligence for demand forecasting, the implementation of eco-friendly practices, the development of "dark stores," and packaging personalization. Differentiated fulfillment service rate cards are described, which allow businesses to choose a package that meets their volume and individual needs. The article provides key performance indicators (KPIs) that allow for the evaluation of the quality of a fulfillment operator's work (order accuracy, picking speed, service level, order cycle time, the number of returns and their causes, and the level of customer satisfaction). The prospects for the development of fulfillment and directions for further research are outlined, particularly in the area of full warehouse automation and integration with international logistics networks. The article has practical value for online business owners, logistics managers, and specialists interested in improving supply chain management processes and the efficient use of equipment.