FEATURES OF FORMING A MECHANISM OF VECTOR GUIDELINES FOR ENTERPRISE DEVELOPMENT MANAGEMENT BASED ON A SYSTEMS APPROACH

Abstract

The purpose of the article is to reveal the features of the formation of the mechanism of vector guidelines for managing the development of an enterprise based on a systemic approach. The study used methods of system analysis, modeling, strategic management methods, expert methods, methods of risk assessment, balancing and comprehensive assessment of efficiency. The work identifies and improves the mechanism of managing the development of an enterprise as a key factor in increasing the efficiency of production and economic activity, on which the stable functioning, dynamic development, and position of the enterprise in the market depend. The proposed systemic approach is subordinated to the general goal of enterprise development and determines the expediency of a management decision depending on the situation that has developed under the influence of the internal and external environment of the enterprise. The tasks of vector guidelines for effective management of enterprise development in wartime are to ensure continuity of activity; risk management, which includes the identification and assessment of military, economic, financial, political and cyber risks; the creation of anti-crisis teams; the implementation of scenario planning; adaptation of a business model based on reorientation to new markets or products; optimization of costs; preservation of human capital; investment in training and advanced training; creation of safe working conditions; ensuring financial stability by maintaining liquidity and searching for alternative sources of financing; conducting a conservative financial policy; active work with state business support programs; development and implementation of innovation in the form of investment in technology; building effective communications and reputation management based on transparent communication with employees, partners and clients; participation in volunteer or social initiatives; supporting the image of responsible business; interaction with the state. The identified vector guidelines for enterprise development management in terms of assessing the current state are aimed at providing the enterprise with the optimal amount of financial resources, opportunities, reserves in each specific period of time in accordance with the directions of its development, organizing the formation of the necessary level of solvency, liquidity, business activity, profitability and rational use of financial resources, maximizing profits and ensuring a stable market value of the enterprise.