ECONOMIC MECHANISM IN MANAGEMENT OF THE DEVELOPMENT OF REGIONAL TOURIST MARKETS

PDF (Українська)

Keywords

region
tourism
tourist market
regional tourist market
mechanism
economic development

How to Cite

Bondarenko, L. (2023). ECONOMIC MECHANISM IN MANAGEMENT OF THE DEVELOPMENT OF REGIONAL TOURIST MARKETS. Tourism and Hospitality Industry in Central and Eastern Europe, (9), 88-94. https://doi.org/10.32782/tourismhospcee-9-11

Abstract

The article examines the components and features of the functioning of the economic mechanism in managing the development of regional tourist markets. Tourism has been identified as one of the fastest growing industries in the world, creating new business opportunities. It has been proven that the tourist market is a system of interaction between demand and supply of tourist services and products. It was determined that the structure of the regional tourism market includes various components and entities that interact with each other, ensuring the effective functioning of the tourism industry in a specific region. It is worth noting that the essence of tourism business is to provide products and services to meet the needs and desires of tourists. The tourism business is an important branch of the economy in many countries, contributing to the development of infrastructure, attracting investment and increasing the number of jobs. The article proposes and substantiates the structural and logical scheme of the regional tourist market. It has been proven that the economic mechanism for managing the development of regional tourism markets includes a set of tools, methods and measures aimed at ensuring the effective functioning and development of the tourism industry in the region. Many countries and regions are actively developing tourism as a key economic sector, investing in tourism infrastructure, marketing and promotion. The economic mechanism for managing the development of regional tourism markets includes a set of tools, methods and measures aimed at ensuring the effective functioning and development of the tourism industry in a specific region. Ensuring the proper functioning of the economic mechanism in managing the development of regional tourism markets is extremely urgent and requires continuous research and improvement. Effective management of the development of regional tourism markets is critical for ensuring sustainable economic, social and environmental development. This requires an integrated approach that includes strategic planning, marketing, investment, infrastructure development, training and environmental sustainability. Success in the development of the tourism industry of the region can only be achieved under conditions of coordinated work of all components.

https://doi.org/10.32782/tourismhospcee-9-11
PDF (Українська)

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