No. 50 (2026): Entrepreneurship and Trade

Підприємництво і торгівля : збірник наукових праць / [редакц. кол.: Флейчук М. І., Бавико О. Є. та ін.]. – Львів : Видавництво Львівського торговельно-економічного університету, 2026. – Вип. 50. – 254 с.

Видання включено до Переліку наукових фахових видань України (категорія «Б») строком на три роки з 01 червня 2026 року по 31 травня 2029 року відповідно до Наказу МОН України від 11 червня 2026 року № 928 (Додаток 13).

Друкується за ухвалою Вченої ради Львівського торговельно-економічного університету Протокол засідання Ради № 4 від 20 жовтня 2026 року.

Видання індексується у наукометричних базах: Ulrich’s Periodicals, Index Copernicus, Google Scholar, WorldCat.

DOI: 10.32782/2522-1256-2026-50

Дата розміщення 9 листопада 2026 року

Дата друку 10 листопада 2026 року

ARTICLES

Daria Butenko, Anna Antonova
7-15
SUSTAINABLE BUSINESS MODELS BASED ON CIRCULAR ECONOMY PRINCIPLES
PDF (Українська)
Oleksandr Vaulin
16-25
STRATEGIC MANAGEMENT SYSTEM IN POSTAL AND LOGISTICS COMPANIES
PDF (Українська)
Pavlo Hutsalo
26-37
IMPLEMENTATION OF THE SUSTAINABLE DEVELOPMENT GOALS BY UKRAINIAN CONSTRUCTION ENTERPRISES BASED ON THE SOCIAL ENTREPRENEURSHIP MODEL: ANALYTICAL ASSESSMENT AND STRATEGIC PRIORITIES
PDF (Українська)
Ganna Duginets, Kostiantyn Nizheiko
38-48
DIGITAL MARKETING IN SHAPING THE COMPETITIVE ADVANTAGES OF A CONSTRUCTION COMPANY DURING THE RUSSO-UKRAINIAN WAR
PDF (Українська)
Nataliia Zhydovska, Lyudmyla Petryshyn, Nataliia Tsaruk
49-58
INTEGRATING NON-FINANCIAL REPORTING INTO THE ACCOUNTING SYSTEM OF ENTERPRISES TO MEET SUSTAINABLE DEVELOPMENT REQUIREMENTS
PDF (Українська)
Pavlo Zayatsʹ, Nataliia Kosar
59-69
A SYSTEMS APPROACH TO DEVELOPING AN ENTERPRISE’S DIGITAL MARKETING COMMUNICATIONS IN THE CONTEXT OF ITS MARKETING MATURITY
PDF (Українська)
Tetiana Kniazieva
70-79
ECO-BRANDING IN BRAND MANAGEMENT OF INTERNATIONAL RETAILERS: MANAGING ECOLOGICAL SIGNALS IN THE CUSTOMER JOURNEY
PDF (Українська)
Olexiy Kobylinsky
80-89
STRUCTURAL AND FUNCTIONAL DESIGN OF THE LOGISTICS SYSTEM OF A RETAIL ENTERPRISE
PDF (Українська)
Oleg Kovnir
90-99
ADAPTIVE DIGITAL MANAGEMENT OF ENTERPRISE INVESTMENT PROJECT IMPLEMENTATION TRAJECTORIES
PDF (Українська)
Daria Kravets, Krystyna Tarasova
100-109
ACCOUNTING, AUDIT, AND DIRECTIONS FOR IMPROVING THE MARKETING POLICY OF A FOOD-INDUSTRY ENTERPRISE: THE CASE OF NESTLÉ UKRAINE LLC
PDF
Оleksandr Kravets
110-117
ORGANIZATIONAL RESILIENCE IN THE CONDITIONS OF CRISES AND UNCERTAINTY
PDF (Українська)
Petro Kutsyk, Oleh Kovtun
118-133
ARCHITECTURE, LOGIC AND MECHANISM OF FUNCTIONING OF A PROACTIVE MANAGEMENT SYSTEM (PMS) OF AN ENTERPRISE BASED ON A DIGITAL TWIN (DT)
PDF (Українська)
Roman Shchupakivskyi
134-144
TOOLS FOR MODERNIZING THE DOMESTIC INSTITUTIONAL FRAMEWORK FOR DIGITALIZATION WITHIN THE POLICY OF STRENGTHENING THE COMPETITIVENESS OF UKRAINE’S NATIONAL ECONOMY
PDF (Українська)
Viacheslav Makedon, Dmytro Nechaiev
145-154
MULTI-CRITERIA OPTIMIZATION MODELLING OF A PORTFOLIO OF DECISIONS FOR ENTERPRISE ADAPTIVE DEVELOPMENT
PDF (Українська)
Oleksandr Martynchuk
155-162
OMNICHANNEL APPROACH TO BUSINESS PROCESS MANAGEMENT IN TRADE ENTERPRISES: CONCEPTUAL CLARITY AND IMPLEMENTATION PRACTICE
PDF (Українська)
Valentyna Marchenko
163-173
THE TRANSFORMATION OF COMPETITIVE POLICY AMONG LEADERS IN THE HONEY EXPORT MARKET: FROM COST MANAGEMENT TO QUALITY DIFFERENTIATION
PDF (Українська)
Yuriy Myronov
174-184
IMPLEMENTATION OF ESG APPROACHES IN THE ACTIVITIES OF TOURISM AND HOSPITALITY ENTERPRISES
PDF (Українська)
Maryana Myronova, Yuliya Poliakova
185-193
REGRESSION-SCENARIO MODELING OF THE LONG-TERM DYNAMICS OF GLOBAL CRYPTOCURRENCY MARKET CAPITALIZATION: METHODOLOGICAL LIMITATIONS OF EXTRAPOLATION APPROACHES
PDF (Українська)
Anton Oraievskyy, Iryna Mykolaichuk
194-204
A METHODOLOGICAL APPROACH TO EVALUATING THE EFFECTIVENESS OF STRATEGIC CHANGE IN CONSTRUCTION ENTERPRISES AMID BUSINESS DIVERSIFICATION
PDF (Українська)
Iryna Topalova, Natalia Klevtsevich
205-217
RISK-ORIENTED APPROACH TO ACCOUNTING FOR FOREIGN ECONOMIC ACTIVITY IN THE TAX MANAGEMENT SYSTEM OF THE ODESA REGION
PDF (Українська)
Anna Flehantova
218-227
GOODWILL AS AN INDICATOR OF INNOVATION ACTIVITY AND ITS IMPACT ON THE COMPETITIVENESS OF CREATIVE ECONOMY ENTITIES
PDF
Oksana Shatilo
228-236
PREREQUISITES FOR THE DIGITAL TRANSFORMATION OF AGRICULTURAL ENTERPRISES
PDF (Українська)
Ivan Shulskyi
237-244
METHODOLOGICAL TOOLS FOR DIAGNOSING THE STRATEGIC POTENTIAL AND DIGITAL MATURITY OF CONSTRUCTION SECTOR ENTERPRISES
PDF (Українська)
Svitlana Yaholnyk, Marta Plish
245-253
ENVIRONMENTAL CERTIFICATION AS A FACTOR IN ENHANCING THE COMPETITIVENESS OF UKRAINIAN MEAT PROCESSING ENTERPRISES
PDF (Українська)