PROACTIVE METHODS OF RISK MANAGEMENT IN TELECOMMUNICATIONS COMPANIES AND THEIR EFFECTIVENESS

Abstract

The article clarifies the essential aspects of risk management methods in enterprises, specifies peculiarities and identifies risks of activity of telecommunication enterprises, considers the financial state and assesses the use of key methods of risk management by telecommunications enterprises and analyses their effectiveness, justifies expediency of use of proactive methods of risk management in telecommunications enterprises in the new realities of today, outlines characteristic features of proactive methods of risk management.It is motivated that the primary task of proactive risk management methods of telecommunications enterprises is to predict appropriate measures to reduce risks by priority, as well as to develop a set of strategic solutions and alternative scenarios aimed at ensuring the spectral flexibility of risk protection of telecommunications enterprises by predicting and leveling various risk phenomena and building reliable information and communication chains. It was revealed that the effectiveness of proactive risk management methods significantly depends on proper organisational, information support and implementation of new management decisions, taking into account measures to minimise all risks. This allows a reasonable approach to building a business, contributes to the improvement of strategic plans and provides the desired level of economic security of the telecommunication enterprise.It was emphasised that the formation of a system of proactive methods of risk management of telecommunications enterprises involves: initiative, preemptive, orientation, strategic, preventive to avoid the manifestation of risk phenomena and their consequences and maximise positive effects with the introduction of innovative and creative approaches. The article reveals a number of factors that should be taken into account for filtering and forming proactive methods of risk management in telecommunications enterprises, emphasising that the more dynamic, turbulent, complex and uncertain are the manifestations of the economic space, the more powerful and proactive should be the methods of risk management of telecommunications enterprises.