SOCIOLOGICAL RESEARCH OF THE DOMESTIC MARKET AND MANIFESTATIONS OF LEADERSHIP IN ADMINISTRATIVE ACTIVITIES DURING THE MARTIAL STATE

Abstract

Sociological research is an effective tool for identifying changes in society, the functioning of the domestic market and management problems, however, after the full-scale unprovoked Russian military invasion to Ukraine, in the conditions of hostilities and partial occupation, their number has decreased. Even in conditionally safe regions, there is a high level of stress among citizens, the uncertainty of the time and quality guidelines for the end of the war, anxiety about the life, health and well-being of loved ones, which creates a negative background for conducting surveys. Therefore, the problem of rethinking approaches to the implementation of sociological studies of the functioning of the domestic market and the closely related manifestations of leadership in managerial activities is becoming extremely relevant. We considered open sources of information, in particular analyzed the results of research by the European Business Association, the Lviv IT Cluster, the analytical center of the Payoneer payment platform, the American Chamber of Commerce, the National Bank of Ukraine, which investigated various aspects of the functioning of the Ukrainian domestic market in war conditions and provided results that relevantly reflect the manifestations leadership of top managers of Ukrainian enterprises. We also analyzed the Doctrine of Military Leadership Development developed by the General Staff of the Armed Forces of Ukraine and the results of two studies implemented by the Center for Leadership of the Ukrainian Catholic University (Lviv): on leadership on the battlefield and on the points of contact between military and civilian leadership, which confirmed us in determining the characteristic features of a leader in conditions of war. Identified weak points in the conduct of surveys in the conditions of war made it possible to form updated approaches to sociological research, taking into account the recommendations of the World Bank. In particular, taking into account social problems and contradictions, the enormous amount of pain and suffering that the war brought to Ukrainians, it is proposed to take into account the special attitude of citizens to the protection of personal information. Due to the complexity of the organization and the high cost of classical interview formats in the form of communication, forming focus groups or conducting in-depth interviews in war conditions, the need to switch to modern interactive forms of communication has been determined. It is advisable to choose the topics of the following investigations using alternative tools, in particular, online surveys with a guarantee of confidentiality and security for each respondent.