CROWDSOURCING - A TOOL FOR THE DEVELOPMENT OF DIGITAL TRADE IN GLOBAL MARKETS

Abstract

The work reveals the essential characteristics of crowdsourcing by revealing the categorical apparatus, and traces the relationship between crowdsourcing and digital trade. The article attempts to understand the processes of transformation of the labor market and the development of digital trade. The work revealed characteristic features of crowdsourcing that would be inherent in the development of digital trade. The purpose of the article is to single out crowdsourcing as a new phenomenon that contributes to the development of digital trade by reflecting technological and socio-economic shifts. As an example, crowdsourcing is considered as one of the forms of labor activity, the specificity of which is the involvement of large groups of people in the process of creating new value in the virtual space. Research methods. In the research process, methods of logical analysis, comparison and generalization were used. The information base was formed by scientific articles, periodical materials, informational and analytical materials. The results. In the course of the analysis, four groups of factors (technological, globalization, institutional, socio-demographic) were identified, which in their interrelationship and interdependence form prerequisites for changes in the content and nature of work. The decomposition of the content space of crowdsourcing from the standpoint of professional requirements for the employee, the essence of the activity, the possibility of using its results by the performer, as well as the nature of the remuneration for work led to the conclusion about the heterogeneous structure of the considered form of employment. The revealed heterogeneity of the content of work and labor relations in the digital economy requires the formation of an adequate institutional environment that takes into account such risks and threats of new forms of employment. The practical significance of the results is to be used in the process of further analysis of digital trade, designing the main approaches to determining the level of development of digital trade. These results are the basis of the further perspective to the development of the department of internal promotion of digital transformation as a state body for ensuring the development of digital trade.