INFORMATION SUPPORT AND ACCOUNTING IN THE MANAGEMENT OF FOREIGN ECONOMIC ACTIVITY IN THE CONTEXT OF DIGITALIZATION

Abstract

The article analyzes the impact of digitalization on information support and accounting in the field of foreign economic activity in the context of the need for continuous improvement and development of new management methods and mechanisms to increase the competitiveness of an enterprise in international markets. It is emphasized that the availability of systematized information is a prerequisite for successful management of foreign economic activity in a competitive and global economic environment. The role of information technologies in the field of foreign economic activity is substantiated, which consists in forming an effective strategy for collecting, analyzing and using information for successful management of an enterprise in the foreign economic sphere on the basis of market monitoring, competitor analysis and forecasting of risks and opportunities. The importance of research and improvement of information support for accounting and management of foreign economic activity in the context of increased competition in the international market, the complexity of foreign economic activity and the need to improve the efficiency of enterprise activity is emphasized. The existing approaches to the interpretation of the concept of "information support for accounting and management of foreign economic activity" are studied, which emphasize the importance of information support to support effective management decisions and competitiveness in the international market. The principles of building a system of information support for accounting and management of foreign economic activity are substantiated, in particular: openness and availability of information, targeted focus, regular updating, confidentiality and protection of information, integration of information, process automation, analysis and forecasting. It is established that building an effective system of information support for accounting and management is a key element of managing the foreign economic activity of an enterprise in the context of modern challenges and current management tasks.