FEATURES OF CREATIVE GROUPS DEVELOPMENT MANAGEMENT

Abstract

The article explores the different aspects of managing the creative activity of creative and scientific teams created within the existing enterprises of the real sector of the economy. The purpose of the article is to identify the features of managerial influence on the processes of human resources development to ensure high-tech production within the development of a creative group. The study found that the primary task of creating a creative group is to determine the effective form of its functioning, to create and integrate into the existing organizational structure of management, the distribution of powers and to ensure interaction with other structural units. The characteristics of the quality of scientific research, such as the scientific experience of creative developers and the opportunities for creative interaction and scientific and technological partnership with stakeholders, are highlighted. The advantages and risks of different forms of employees involvement in the creative group are determined. Complex, systemic or situational approaches to managing the creative potential of creative teams are analyzed. The principles of creation of methods for managing the development of creative teams, which allow to manage the group in the conditions of high uncertainty of the creativization of the enterprise are outlined. It is proved that the main purpose of acquiring creative competencies by team members is the formation of informational and communicational skills. Management of creative groups focuses on the issues of psycho-emotional self- and external regulation of their members, the achievement of which is ensured by integrating the intellectual, emotional and motivational components. The peculiarities and possibilities of motivational variability of creative activity are shown, which are based on the motivational expectations of creative workers to meet the needs of the highest priority and ensure the connection and unity of creativity of the production processes of the organization. Further research is proposed to focus on the issues of management processes socializing as well as on building a model of integrated management of creative team development.