STRATEGIC FRAMEWORK FOR THE DEVELOPMENT OF THE DIGITAL ECONOMY OF UKRAINE

Abstract

The imperative to develop a digital economy that reflects national digitalisation ambitions requires updating strategic digital policy concepts to reflect the dynamic nature of digital innovation and change. The scientific provisions on defining the strategic foundations for the development of Ukraine's digital economy have been improved, including the identification of key trends in the development of society and prospects for the country's digitalisation, and the development of effective strategies and recommendations for integrating digital innovations into various sectors of the national economy in order to counteract the crisis and further develop the country. The article identifies a set of barriers that complicate the process of transition of Ukraine's economy to a digital format: institutional barriers, infrastructure challenges, ecosystem constraints, problems in the field of e-government, and security challenges. The paper outlines new challenges and problems in Ukraine's economy that may lead to crisis situations: the growth of cybercrime and violation of user privacy; digital divide in access to technologies, services and products; significant loss of jobs; loss of cultural diversity and negative impact on the development of regional culture and traditions. The strategic concepts are based on a comprehensive and systematic approach to overcome barriers and challenges to the successful transformation of the Ukrainian economy into the digital dimension. The emphasis is placed on the need to apply comprehensive and sectoral strategies for digital progress, create adequate public policies and form a "conductive" institutional environment. It is substantiated that the strategy should define the key directions, level and basic principles of institutional, infrastructural and socio-economic transformations in the field of digital economic development, as well as mechanisms for creating, commercialising, implementing and disseminating advanced technologies in the national economy. The publication reveals that the key areas of transformation should include the following: transformation of property rights and relations; growth of individual opportunities of economic actors in access to resources and technologies; evolution of new forms of employment; transformation of state policy towards support and development of human potential; rethinking and reformatting business models; reforming traditional roles of households; and application of economic protectionism.