Keywords
marketing-logistics provision
production-trading chains
industrial enterprises
How to Cite
Abstract
The article proves the existence of influence on industrial and commercial chains of industrial enterprises of destabilization effects by their accommodation from supply chains. It has been established that in the production and trading chains, they are the result of overlapping of many phenomena, such as Forrester, Burbidge, Hollishan and promotion effects. It was investigated that the latter in their relationship are the causes of the appearance of bullwhip-effect in the production and retail chains of enterprises. The necessity of the methods was substantiated and were proposed the directions of limiting the influence of destabilization effects in the production and trading chains of enterprises through the implementation of the system of actions of increasing the marketing and logistics provision in the direction of elimination of distortion of information and the delay of its receipt, which outlines the prospects for further research.
References
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