METHODS OF OPTIMIZATION OF THE PRODUCT RANGE

No. 22 (2018), ACTIVATION OF BUSINESS ACTIVITIES IN THE AREA OF TRADE AND SERVICES
No. 22 (2018)

METHODS OF OPTIMIZATION OF THE PRODUCT RANGE

ACTIVATION OF BUSINESS ACTIVITIES IN THE AREA OF TRADE AND SERVICES
M. B. Pavlova
Khmelnytsky Cooperative Institute of Trade and Economics; Lviv University of Trade and Economics
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Keywords

product range
method of analysis
matrix
strategy
structure
optimization of product range

How to Cite

Pavlova, M. B. (2018). METHODS OF OPTIMIZATION OF THE PRODUCT RANGE. Entrepreneurship and Trade, (22), 128-131. Retrieved from http://journals-lute.lviv.ua/index.php/pidpr-torgi/article/view/92
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Abstract

Product range policy is one of the most important tools in gaining the commitment of consumers, in obtaining the desired profit and in the struggle of a trading company with competitors. The article considers a variety of methods for optimization of the product range from the perspective of existing approaches, as well as presents the main advantages and disadvantages of the considered methods. The method of analysis and management of the company product range is presented, with the help of which it is possible to constantly analyze the existing range at the enterprise. The article deals with several different methods of analysis of the product range portfolio of the company, as well as combination of several well-known and universal methods of conducting a complete analysis of the competitiveness of the product range.

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