Abstract
The article examines the scientific experience in developing optimal steps in the postcoronavirus period of development of the domestic tourist region to a systematic vision of a comprehensive strategy taking into account the interests of firms. The theoretical basis for the essence of the concept of "safety in tourism" is studied and the own vision of its modern content is offered. It is established that in the post-coronavirus perspective of the tourism industry there is a need to review approaches to the formation and provision of economic security in order to maintain a stable position of enterprises in domestic and international markets, both in real and digital environment. It is determined that the structure of economic security of the tourist sphere of the region will have the following components: ecological, financial, investment, social, innovative, functional; the composition of the system of economic security of the tourist micro-enterprise is logically expressed by the components: tourist, technical and economic; financial, personnel, information. The tasks of economic security of the tourist enterprise of the region in the postcoronavirus era of business transformation are offered. It is concluded that the concept of creating a mechanism of economic security in the regional sphere of tourism provides a harmonious system of combining the priority interests of the enterprise and the environment. The basic stages of the methodology of development of the system of economic security of the microenterprise of the regional sphere of tourism in the postcoronavirus business space are formed. It is one of the priority areas for strengthening the economic security of tourism micro-entrepreneurship in the region: policy tools at the macro-level hierarchy of economic management and policy tools at the meso-level hierarchy of economic management. The structure of management functions of local authorities in the direction of forming a safe environment for tourism is shown schematically. The main requirements defined by the concept of economic security of the micro-business sector in tourism in the region are presented.
References
Gurova, D. D. (2019), “The modern economic impact of tourism” [Suchasnyy ekonomichnyy vplyv turyzmu]. Priazovsky ekonomichnyi visnyk – Priazovsky economic bulletin, № 6 (17), s. 3–7.
Durovych A. P. (2003), “Marketing v turizme: uchebnoe posobie” [Marketing in tourism: a textbook]. Novoe znanie, Minsk.
Halasyuk, S., and Nezdoyminov. S. (2019), “Orhanizatsiya hotelʹnoho hospodarstva” [Organization of the hotel industry]. FOP Hulyayeva V.M., Kyiv, Ukraine.
Kyfiak, V. (2010), “Stratehiia rozvytku terytorialnykh rekreatsiinykh system: teoriia, metodolohiia, praktyka: monoh.” [Strategy of development of territorial recreational systems: theory, methodology, practice: monog], Cher-tsi: XXI, Kyiv, Ukraine.
Mochernyi, S. V. (2006), “Internatsionalizatsiia vyrobnytstva i suchasni tendentsii rozvytku svitovoho hospodarstva” [Internationalization of production and modern trends in the world economy]. Ekonomika Ukrainy, № 5, s. 47–55.
Strashynska, L. V. (2011), “Marketynh hotelnoho i restorannoho hospodarstva” [Marketing of hotel and restaurant economy]. NUKHT, Kyiv, Ukraine.
Stratehiya rozvytku turyzmu Zaporizʹkoyi oblasti na 2021-2027 roky [Tourism development strategy of Zaporizhzhia region for 2021-2027], available at: http://www.berda.gov.ua/files/admin/Tourism_development_strategy_Zp.pdf
Varnalij, Z. S. and Xmelevska, L. P. (2017), “Osoblyvosti ta perspektyvy rozvytku ekonomiky znan v Ukrayini” [Features and prospects of knowledge economy development in Ukraine]. Visnyk Kyyivskogo nacionalnogo universytetu texnologij ta dyzajnu. Seriya : Ekonomichni nauky, № 2, S. 7–14.
Vasyl’tsiv, T. V. and Shekhlovych, A. (2017), “Finansovo-ekonomichni instrumenty stymuliuvannia rozvytku IT-sfery Ukrainy”, Ekonomichnyj dyskurs, № 4, s. 128–136.
Zaitseva, V. M. (Eds.) (2021), “Turystychna haluzʹ Ukrayiny v period Yevro-intehratsiyi: teoretychnyy aspekt” [Tourist branch of Ukraine in the period of Eurointegration: theoretical aspect], NU "ZP", Zaporizhzhia, Ukraine.
Zaitseva, V. and Filei, Y. (2010), “Pravove rehulyuvannya turystychnoyi diyalʹnosti: navch. pos.” [Legal regulation of tourism], Prosvita, Zaporizhzhia, Ukraine.