THE ROLE OF LANGUAGES IN THE DEVELOPMENT OF NOSTALGIC TOURISM

Abstract

The article is devoted to nostalgic tourism and the role of learning foreign languages in its development. The concept of "nostalgic tourism" as one of the promising areas in this sphere is revealed. The role of tourism in the study of foreign languages, which are of great importance in the dialogue and mutual understanding between tourists and tourist facilities, is analyzed. As tourism interacts directly with foreigners, this article also encourages practitioners to pay attention to the language issue. Cooperation between educational institutions and tourism organizations is needed if they want to compete in the world market. It is emphasized that knowledge of foreign languages is important for the further development of nostalgic tourism, as the tourism industry is closely linked with foreign languages. The importance of language in tourism has grown exponentially and began to affect all aspects of life. Today, tourism and everything connected with it is one of the most important industries in the dynamically developing world. Tourism professionals, tourists and locals face a unique and comprehensive aspect of communication. It is believed that all these opportunities are also associated with many complications. Unlike some industries, the tourism industry operates in almost every corner of the world and in every language imaginable. Travel companies face a huge problem every day to connect with their target audience. To do this, you need to speak the right language – the language of your consumer. This is something that only tourism professionals who are able to expand their language skills can do. That is why the guide-translator provides communication, especially between travelers and locals. It is concluded that the provision of translation services could increase the demand from consumers of nostalgic tourism. As our insatiable desire for smartphones, the Internet and new technologies grows, our desire to communicate in our native language, the language of our ancestors grows as well. By understanding the role of language, organizations can improve coordination skills, work better with new technologies, develop customer satisfaction, and effectively manage the tourism industry.