OVERVIEW OF THE INFLUENCE OF DYNAMICS OF TOURIST FLOWS ON THE FULLNESS OF HOTEL ENTERPRISES OF THE TRANSCARPATHIAN REGION IN THE PERIOD 2018-2020

Abstract

The article examines and reviews the impact of constant dynamics of tourist flows on the state of occupancy of small and medium-sized hotel enterprises in the Transcarpathian region in the pre-pandemic period (2018-2019) and during the crisis (2020). The problems of this study are outlined, which is to characterize the state of the tourism sector and the hospitality industry at the local level for the formation of further management decisions and the development of necessary measures to respond to crises. Against the background of further spread of the SARS-CoV-2 coronavirus infection pandemic both in Ukraine in general and in the Transcarpathian region in particular, the relevance of these materials is only increasing. A literary review of the works of domestic and foreign scientists on the various impacts of COVID-19 on man and society (the economy of Ukraine and the world, the transformation of social risks, local budgets, the functioning of various forms of business, including restaurants, and finally the role of the pandemic as catalyst for innovative development of high technologies). A number of indicator factors have been identified, which have become the main causes of complications of enterprises and generalized trends that manifested themselves in tourist flows in the Transcarpathian region during 2000-2019 (in the precoronavirus period). The dynamics of 2020-2021 contrasts sharply with the previous stage, this is clearly illustrated by the indicator, which is expressed by the ratio of the total number of tourists / guests / visitors of the hotel to its total number of accommodation. The developed graphs, which show a sharp reduction of this indicator in 2020 compared to 2018 and 2019, this phenomenon is fully correlated with the introduction of quarantine restrictions, the purpose of which was to curb the spread of coronavirus infection. On the basis of the survey developed and conducted by the authors, partial results of some aspects of scientific research are also formed and characterized: directions of external (foreign) tourist flow are considered, grouping of countries from which the largest number of guests comes to Transcarpathian region. Interim recommendations have been provided that would gradually increase the competitiveness of the region's tourism sector in the international arena, even in the context of a global pandemic.