METHODOLOGY OF ANALYSIS OF INTERNATIONAL TOURISM INDICATORS

Abstract

International tourism is one of the defining sectors of the world economy, which is developing dynamically, because for many countries it is important in the formation of gross domestic product and employment. Tourism affects key areas of the economy, accelerating their socio-economic development. At the same time, the development of tourism is also influenced by a combination of different factors, in particular: demographic, natural-geographical, socio-economic, historical, religious, political and legal and others. The importance of international tourism as a source of foreign exchange earnings, expanding international relations, increasing employment is constantly growing. At the same time, the further development of international tourism, its impact on the economies of countries requires a thorough characterization, which makes it necessary to improve the methodology of its analysis. The analysis of indicators of international tourism is carried out to assess its contribution to the development of the economy of each state, including determining the impact on the balance of payments; identification of the main directions and trends in the development of tourism enterprises to strengthen the material and technical base of tourism, marketing research and promotion of tourism products to potential consumers. The study aimed to develop a methodology for analyzing indicators of international tourism to assess its effectiveness. The study found that the development of international tourism and its regulation are based on detailed analytical information. Although today the methodology of calculating the system of indicators of international tourism is largely formed, its availability does not ensure the compatibility of information at the global level, as international tourism is in different countries at different stages of development, which causes some differences in the system of indicators and methods. The WTO recommendations, which are the only methodological basis for the analysis of international tourism, do not exclude the presence of certain national characteristics and provide for the need for further study of key indicators to ensure the possibility of international comparisons and reliability of the information.