IMPERATIVES OF THE DEVELOPMENT OF THE TOURIST COMPLEX IN THE CONDITIONS OF WAR

Abstract

The article focuses on issues of organization and implementation of the country's tourist complex development policy. The issues of the state policy of managing the development of tourist complexes are being updated, as a promising form of formation of a complete complex of entities on the territory of the country, which provide the main and auxiliary functions of tourist service and satisfy the needs of the population in tourist and related services. The purpose of the article is to generalize the problems and determine the imperatives for the development of the country's tourist complex in the conditions of war. It has been proven that the regions of the Carpathian region of Ukraine are territories with a high level of tourist potential, as well as good prerequisites for the functioning and development of the tourist complex. The natural-resource and historical-cultural potential of the regions of the region in combination with a favorable geographical position serves as a convincing argument in favor of the conclusion that there are direct prerequisites for the development of a tourist complex here. However, despite the existing positive preconditions, first the COVID-19 pandemic, and then the full-scale war weakened the opportunities for the development of tourism in the region, in particular, led to a mass outflow of the population abroad, a decrease in the level of income and, thus, a narrowing of the capacity of the domestic market, in particular tourism, a decrease number of active travel agencies, tour operators, temporary accommodation facilities, deterioration of health facilities, treatment facilities and sanatorium-resort potential. It is shown that in order to ensure a higher level of state policy management and the course of tourism development processes, the Strategy for the Development of the Tourist Complex of the Carpathian Region of Ukraine should be adopted and implemented, the goal of which is the managed strategically balanced development of tourism as a complex, the realization of its potential in the economy, the growth of the quality of life of the population of the regions of the region, The strategic goals of state policy should include: the formation and popularization of a common tourist product; achievement of a unified vision of modernization of the tourist complex of the region; impact on increasing the resource potential of the tourist complex and the region; contribution to the realization of the potential of socio-economic development of the region; smart diversification. Convergence of the provisions of strategic planning of the development of the tourist complex of the region with the operational goals of strategies of regional progress and tourism development programs in the regions of the region is of great importance. It is argued that the planning and implementation of the state policy for the development of the tourist complex of the Carpathian region of Ukraine should take place on the basis of the appropriate organizational and economic mechanism, which consists of a management subsystem and interconnected organizational and economic blocks, which contain measures that must be implemented in stages.