Keywords
cultural tourism
social capital
competitiveness
innovative activity
How to Cite
Abstract
The article is devoted to the identification of determinants of radical innovations of enterprises within tourism clusters and the study of the heterogeneous impact of social capital development on radical innovations. Peculiarities of geographical concentration as an alternative factor of competitiveness of enterprises of the tourist branch are investigated. Clustering has been identified as the most effective model of regional development, which contributes to the coordinated management of business development of independent entities in related industries. The synergetic effect of combining the efforts of individual entities to increase the innovative activity of the tourism cluster, which is especially relevant for Ukraine in a system of insufficient investment resources. The geographical concentration of cultural tourism entities in Ukraine is analyzed and four historically formed regions are singled out. The potential for the development of domestic cultural tourism in Ukraine is analyzed, in particular, the place of Ukrainian monuments in the UNESCO World Heritage List is shown. The factors of wide introduction of radical innovations for the purpose of increase of global competitiveness are described, in particular inclusion of the international standards in activity of the enterprises of service and rapid changes in tourist demand. The characteristic features of the tourist cluster due to the production specialization of the subjects of its formation are revealed. The structural, relational and cognitive dimensions of social capital as a relevant resource for competitiveness growth are analyzed. Hypotheses on the impact of these dimensions of social capital on the level of radical innovation of cultural tourism clusters are analyzed. Significant negative influence of structural, insignificant positive – relationnal and essential positive – cognitive social capital on growth of innovations, and also direct insignificant influence of perception of market dynamics is revealed. Business managers are recommended to include in market plans forecast market research. Further research is proposed to focus on the analysis of the impact of human capital development and institutional regulation on technological breakthroughs and gradual innovations in the industry.
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