CONTENT-THEORETICAL CHARACTERISTIC OF INTERNATIONAL COMPETITIVENESS OF AN ENTERPRISE

Abstract

The article determines that different scientific interpretations have been developed regarding the essence of the international competitiveness of the enterprise and for further substantiation of the concept it is important to identify the main directions of its research. The importance of forming proposals for providing characteristics of the international competitiveness of the enterprise intensifies, which would take into account the basic principles, progres-sive changes, strategic guidelines and future expectations of its activities while ensuring a sufficient level. The purpose of the article is a scientific substantiation of the content-theoretical characteristic of the international competitiveness of the enterprise, which would take into account the internal and external conditions of its activities in the context of which it is possible to achieve the desired state. In the process of writing the article general and special methods of theoretical generalization, systematic and logical analysis, comparison and grouping are used. Conceptual provisions of necessity of development of foreign economic activity of the enterprise and search of directions of a sufficient level of its competitive-ness maintenance are substantiated. A number of author's statements on the essence of the international competitiveness of the enterprise have been studied. Conclusions about the high differentiation of content-theoretical characteristics of the studied concept are made and concerning the generalization of scientific statements author's statements are offered for formation of optimal recognition. Conceptual scientific statements about the essence of international competitiveness of the enterprise should be associated with such characteristics as the efficiency of foreign economic activity, a set of compet-itive advantages at the level of international relations, characteristics of resources and competitive potential in foreign markets, the state of management in an international competitive environment, assessment of development in the environ-ment of technological trends and the growth of informatization of international economic relations. In the future we should expect the emergence of new scientific directions in substantiating the substantive characteristics of the international com-petitiveness of the enterprise, which will be determined by the intensive trends according to which its sufficient level is ensured.