APPLICATION OF INFORMATION TECHNOLOGIES IN THE ORGANIZATION OF STAFF RECRUITMENT AS A PREREQUISITE FOR THE FORMATION OF A POSITIVE IMAGE OF AN ENTERPRISE

Abstract

The availability of personnel of the appropriate quality and quantity at the enterprise is a key prerequisite of its successful functioning. Based on this, the process of employee entry into the enterprise is important. The importance of this issue dictates the need to organize recruitment at the most effective level. The article examines current issues related to the organization of personnel recruitment using modern methods as an important aspect of ensuring the company's image. The purpose of the article is to determine the main criteria for the formation of a positive image of the enterprise through the application of information technologies of personnel recruitment. The relevance of this issue is confirmed by the significant interest of the scientific community. In the course of the research, it was determined that the image of the enterprise is a rather complex category that depends on a number of factors. It was found that an important prerequisite for the formation of a positive image of the enterprise is personnel potential. It has been proven that the issue of the personnel potential of the enterprise begins to be formed at the stage of personnel recruitment. It was found out that it is the recruitment of personnel that should be given an important role in the enterprise. It is argued that personnel recruitment should be carried out using modern methods and information technologies. It has been proven that effective recruitment is based on a model that assumes a significant role in personnel planning and forecasting. Recruitment proposals are related to the selection of the optimal recruitment method for certain conditions. It is substantiated that the choice of personnel recruitment method should not be made only by the director of the enterprise. In this process, it is advisable to involve heads of structural subdivisions, employees of the personnel department, and taking into account the opinion of leading specialists of the enterprise. It is argued that the informatization of managerial processes led to the use of information technologies at such an important stage of personnel management as recruitment. Further research can be aimed at forming an effective mechanism for managing the company's image using many factors.