DECOMPOSITION OF THE STRUCTURE OF DOMESTIC TRADE WITH A FOCUS ON ITS PROGRESSIVE DEVELOPMENT

Abstract

The article emphasizes the conceptual provisions of establishing and expanding the spheres of trade activity, according to which the multidimensional environment of domestic trade is being built. The structural elements of internal trade are highlighted based on a number of traditional classification features that take into account the functional structure, place of organization, assortment profile, level of relationships, specifics of interaction, product specialization, frequency of operation, types, formats, methods, and forms of service in the system of internal trade. It is emphasized that the development of domestic trade is largely determined by global digital transformations and the active introduction of information and communication technologies, and this is taken into account when decomposing its structure. The result of the application of this approach was the selection of a set of elements in accordance with the use of digital technologies, the formation of an assortment of digital goods, the provision of electronic devices, and the expansion of channels for the sale of goods on the Internet. Attention is drawn to the trends of digitization of trade, which have critically changed approaches to selling goods and satisfying the interests of producers and consumers. Adhering to traditional approaches or taking into account the signs of digitalization in general made it possible to identify a wide set of elements of internal trade, which, moreover, with the new stage of globalization changes, are increasing and covering ever wider spheres of economic and social relations. According to this, the factors (controlled and uncontrolled) that stimulate the development of domestic trade and increase its impact on the national economy are highlighted. The distribution of factors of controlled and uncontrolled influence was carried out based on the basic functions of domestic trade - exchange and distribution, product promotion, integration of connections, institutionalization of relations.