STUDY OF FACTORS INFLUENCING THE ORGANIZATION AS A PROCESS OF ENTERPRISE MANAGEMENT

Abstract

In today’s market economy, managing an enterprise is becoming an increasingly complex task, as the ac-tivities of organizations are influenced by numerous external and internal factors. The study of the factors influencing the organization is an important element of the management process, as it allows identifying the key factors that deter-mine the efficiency of the enterprise, its competitiveness and ability to adapt in the face of constant change. The article discusses various factors that can affect an organization, such as economic, social, technological, political and envi-ronmental factors. Economic factors, in particular, include fluctuations in market prices, changes in tax policy, and inflation, which can have a significant impact on the financial results of an enterprise. Social factors include changes in demographics, cultural characteristics and changes in consumer preferences, which require companies to be flexible in adapting their products and services. Technological factors, such as innovation and automation, are becoming critical to increasing productivity and reducing costs. Political factors, including legislative changes and government stability, can directly affect the business environment. Environmental factors are becoming increasingly relevant as businesses must take into account environmental rules and regulations affecting their operations. The study also focuses on the principles of a systematic approach to management, which allows analyzing the impact of factors in a complex. The use of SWOT analysis, PEST analysis and other tools allows companies to effectively assess the risks and opportunities arising from external and internal factors. The examples of successful companies that have adapted their strategies in a changing environment demonstrate how flexibility and the ability to respond quickly can become a competitive ad-vantage. For example, companies that introduce innovative technologies are able to meet consumer needs faster, which has a positive impact on their market position. In general, this study emphasizes the need for an in-depth analysis of the factors influencing the organization to formulate effective management decisions. The results can serve as a basis for further developments in the field of enterprise management, providing recommendations for improving their competi-tiveness and resilience to changes in the external environment.