MANAGEMENT OF REAL INVESTMENTS IN COMPANIES

Abstract

In the current conditions of the global economy and market competition, the management of real investments in companies is of particular importance. The main task of real investment management is to ensure maximum efficiency of investments, which is impossible without the joint work of business strategy and investment decisions. This article discusses the key aspects of real investment management, analyzes modern methods of investment project evaluation and management, and explores the necessary tools to achieve success in this area. First of all, it is important to understand that real investments are investments in assets that are physical objects, such as buildings, equipment and technologies. Managing such investments requires taking into account a variety of factors, including the economic situation, innovation, competitive environment and regulatory requirements. One of the key components of managing real investments is strategic planning, which allows a company to prioritize its development and allocate resources efficiently. Risk assessment is another important aspect of investment management. In the face of uncertainty caused by economic fluctuations or political changes, companies need to develop strategies to minimize potential losses. Methods such as sensitivity analysis, scenario analysis, and risk monitoring can help create a more informed investment environment. іn addition, the article discusses modern tools and techniques. Practical cases of successful investment projects demonstrate a variety of management approaches. The article analyzes examples from various sectors of the economy, from manufacturing to services, providing valuable lessons for managers and entrepreneurs. Overall, managing real investments in companies is a complex process that requires the integration of various tools and strategies.Effective investment management not only increases the company's competitiveness but also contributes to sustainable economic growth. The article aims to provide theoretical and practical knowledge for professionals in the field of finance, management and strategic development, as well as to promote understanding of the importance of competent investment management in the modern market.