TRANSFORMATIONAL MANAGEMENT OF HYBRID TEAMS IN THE CONDITIONS OF DIGITAL ECONOMY

Abstract

The article explores the peculiarities of transformational management of hybrid teams in the modern conditions of the digital economy and the realities of martial law. The purpose of the study is to comprehensively sub- stantiate the theoretical and methodological foundations and applied tools for transformational management of hybrid teams to ensure the effective operation of business organizations in conditions of high uncertainty. The scientific novelty of the article lies in the development of a multidimensional approach to the study of management practices of hybrid teams, which integrates technological, security, socio-psychological and organizational aspects of their functioning.The study reveals the complexity and multifaceted nature of management transformation processes in modern organiza- tional systems. The research has revealed that hybrid work trends are dominant, despite attempts by some companies to return to the traditional office model. The digital economy creates sustainable prerequisites for the further development of innovative formats of professional activity, which makes it impossible to completely curtail hybrid forms of work organization. It is noted that for domestic business, military aggression served as a powerful catalyst for accelerated transformation to a hybrid labor format, actualizing the urgent issues of ensuring security, mobility and continuity of business processes in the face of extreme challenges. The study systematizes the main challenges for hybrid teams in the digital economy and martial law, identifies the key competencies of managers for successful team management. The practices of Ukrainian companies are analyzed and the success factors of transformational management of hybrid teams are highlighted. A methodology for transformational management that integrates technological, communication and security tools is proposed, and an algorithm for implementing hybrid team management tools is developed. The algorithm ensures the consistency of organizational changes, adaptability to the characteristics of the enterprise and continuous development of management processes. The practical significance of the study lies in the development of scientific and methodological recommendations for the introduction of innovative approaches to the management of hybrid teams, which will increase the efficiency of organizational processes in conditions of uncertainty.