ASPECTS OF FORMING COMPETITIVE STRATEGY OF AN ENTERPRISE ON THE BASIS OF INNOVATIONS AND THE ALGORITHM OF ITS EVALUATION

Abstract

Abstract. Considered the theoretical principles of formation and implementation of the competitive strategy of the enterprise, as well as the algorithm of its evaluation. At the base of the formation of a competitive strategy is an innovative approach based on the implementation of innovations in the disintegrated structural divisions of the enterprise. The imperative algorithm of estimation of innovative activity of the enterprise is determined in the context of the effectiveness level of a competitive strategy. The evaluation of innovative activities is proposed to be carried out in a separate six stages, namely: 1) the definition of goals and objectives, which defines the purpose and describes the application of following evaluation results; 2) choice of the stage of the enterprise life cycle, which takes place with the help of a generalized algorithm, based on which is an integral indicator, for choosing a vector for evaluation innovative activity; 3) choice of groups of indicators, among which there are four basic units: evaluation of training and personnel development, evaluation of internal business processes; evaluation of the client base of the enterprise, evaluation of the financial condition; 4) the transfer of indicators of evaluation of enterprise innovation in a dimensionless form with the help of a taxonomic indicator; 5) calculation of the generalizing integral indicator of innovation activity to determine the level of enterprise competitiveness; 6) analysis of the results obtained for adopting strategic approaches to ensuring the competitiveness of the enterprise through innovations. For each stage, which requires the analysis of the statistical information of the enterprise proposed algorithms for its implementation.