MODELING AS A COMPONENT OF ANALYSIS IN THE MANAGEMENT SYSTEM OF THE ACTIVITIES OF SERVICE PROVIDING ENTERPRISES

Abstract

Forecasting economic indicators of business entities in modern conditions is an important tool for man- aging activities in order to ensure the stability of financial results. Therefore, this approach allows to analyze and pre- dict possible results, choose reasonable solutions that help reduce the impact of risks on the activities of business enti- ties and ensure their stability. The article examines the specifics of the effectiveness of economic and mathematical modeling in optimizing individual business processes of enterprises. The theoretical foundations of economic and math- ematical modeling and its key dimensions, such as forecasting, risk analysis and resource optimization, are determined.Modern challenges and prospects for the implementation of economic and mathematical models in the modern business environment are considered, taking into account the specifics of scientific and technological progress and the signifi- cant growth of data flows subject to analytical processing. The novelty of the study lies in creating a comprehensive approach to the analysis and forecasting of business processes in the field of rental services, including optimization of equipment utilization, assessment of seasonal demand and recommendations for strategic development. The model, as a component of the analysis, will allow improving the results of the enterprise's activities and forming recommendations for improving marketing strategies, optimizing the services provided and resources, which allows increasing its com- petitiveness. The model takes into account the relationships between demand, prices, seasonal fluctuations, costs and profits, which allows, through analytical calculations, to optimize the allocation of enterprise resources for profit growth. The model uses linear and nonlinear programming methods in combination with econometric analysis, ensur- ing increased forecasting accuracy and improving the efficiency of enterprise business process management. The im- portance of economic and mathematical models as a component of analysis and managerial accounting, their integra- tion into strategic management to ensure the successful achievement of the development goals of the business entity, is substantiated.