ORGANIZATIONAL AND ECONOMIC FOUNDATIONS OF ANTI-CRISIS MANAGEMENT IN THE SPHERE OF RETAIL TRADE

Abstract

The article presents the author's approach to interpreting the essence of anti-crisis management in the re-tail sector. The stages of introduction, implementation and basic principles of anti-crisis management in the retail sec-tor are developed. The purpose of the article is to develop organizational and economic principles of anti-crisis man-agement in the retail sector and improve the tools for its implementation. The main stages of anti-crisis management in the retail sector are proposed, which include: monitoring and determining the type and depth of the crisis in retail en-terprises based on the study of external and internal factors of instability; analysis and assessment of financial and economic indicators of retail enterprises in the context of identifying crisis phenomena; development of methods and tools of anti-crisis management in retail enterprises; formation of anti-crisis policy and strategy of enterprises; sub-stantiation of the effectiveness of anti-crisis programs and measures; reorganization and liquidation of enterprises taking into account the method of cost minimization. It is argued that the goal is implemented within the conceptual framework of anti-crisis management in the retail sector, which should reveal subjects, objects, tasks, technologies, innovations, resources and a system of efficiency criteria. The tasks are defined, which are implemented on the basis of a resource-oriented approach and existing technologies and implemented innovations. The approach to assessing the resource potential of retail enterprises is improved, which should take into account real and potential financial, per-sonnel, information and investment resources from the standpoint of their sufficiency to overcome the symptoms of ex-isting crises. It is emphasized that transformational processes in retail trade occur on the basis of innovations and technological modernizations. Further research in this area should concern the methodological tools for assessing the principles of anti-crisis management in the retail sector and the development of strategic directions for the development of retail enterprises on the basis of investment attractiveness and innovative transformations.