THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MANAGERIAL DECISION-MAKING

Abstract

In the modern context of globalization and digital transformation, managers of Ukrainian enterprises face the need for rapid adaptation to new technological challenges. The use of digital solutions and artificial intelli-gence is becoming not only a tool for increasing the efficiency of enterprise management but also an essential condition for ensuring competitiveness and economic sustainability of business. The article examines current trends in the imple-mentation of digital technologies and artificial intelligence in enterprise management systems under conditions of glob-alization and digital transformation. The key advantages and risks of using innovative management tools in the busi-ness environment are identified. An approach is proposed for integrating digital platforms into traditional business models, taking into account the specifics of Ukrainian enterprises. It is argued that effective management in modern conditions requires the development of digital competence of personnel, improvement of corporate culture, and the implementation of flexible decision-making methods. Emphasis is placed on the importance of combining technological innovations with professional training of managers, since human capital is the main factor in the success of digital transformation. The practices of using artificial intelligence in demand forecasting, logistics optimization, financial accounting automation, and improved accuracy of analytics are examined. It is proven that the combination of modern technologies with adaptive management practices ensures sustainable enterprise development, strengthens competitive-ness, and enhances economic security. It is emphasized that digitalization contributes to the emergence of new business models, the growth of e-commerce, and the formation of global value chains in which Ukrainian companies can take advantageous positions. A promising direction is the implementation of big data analytics, machine learning, and busi-ness process automation, which allows for greater flexibility and adaptability to an unstable external environment. The necessity of strategic vision of leadership is highlighted, since the integration of innovations into long-term develop-ment plans determines the success of digital transformation.