STRATEGIC DEVELOPMENT OF CORPORATE STRUCTURES IN THE TOURISM AND HOTEL BUSINESS

Abstract

Issues of emergence and formation of corporate relations occupy an important place in the works of do-mestic scientists in all areas of economic studies. However, the processes that take place in the strategic level of hotel and restaurant business are quite specific and require in-depth study. The article considers the theoretical aspects of strategic management in the hotel and restaurant business. The corporate segment of the tourism and hotel&restaurant business is currently represented mostly in the form of enterprises operating as joint stock companies or as an associa-tion of enterprises and to a lesser extent as multinational companies operating in the form of franchising networks or contracted management. As a result of the analysis and generalization of works of domestic and foreign scientists the research of beginnings of strategic management system is carried out. The essence and features of introduction of stra-tegic management of tourist and hotel business are defined. The advantages and difficulties of strategies development are identified. The level of implementation of the proposed strategies in the activities of tourism and hotel enterprises is indicated. Prerequisites for the study of opportunities and prospects for the introduction of a strategic type of manage-ment in the tourism and hotel&restaurant business are proposed. The expediency of application of various strategies in the tourism business is substantiated as well as possible directions of their implementation and expected results are defined. It is concluded that the introduction and use of a strategic type of management will contribute to the further development of the hotel and restaurant business in Ukraine. This will make possible to use the specific features of the existing tourism potential of Ukraine for engagement in international tourism and hotel&restaurant business and thus accelerate access to advanced economic positions.