TOURISM INDUSTRY OF UKRAINE: CURRENT STATE, PROBLEMS OF DEVELOPMENT AND WAYS OF IMPROVEMENT

Abstract

The article investigates current state, the problems of development and ways of improvement of the tourism industry of Ukraine. The purpose of the article is to analyze the current state of the Ukrainian tourism industry, highlight the key problems of development and determine the ways of improvement of its functioning. The study found that the tourism industry in Ukraine is one of the perspective directions of socio-economic development of the country. It is established that there are all objective prerequisites as favorable geopolitical location, favorable climate, diverse terrain, transport network, historical identity and cultural values of the nation for the development of the tourism industry in Ukraine. Key problems of development of the tourist industry of Ukraine are highlighted and ways of improvement of its functioning are offered, in particular improvement of the state policy of support and regulation in terms of search of potential sources of financial support, optimization of tourist and recreational potential’s use of Ukraine's regions, activation of informational and analytical support at the regional, national and international level. All of this will help to increase the national and local budget revenues, number of potential jobs and investments in the domestic economy. Further research should be directed towards a more complete study of the organizational and economic aspects of the functioning of the tourism industry in Ukraine.