FORMATION OF MARKETING STRATEGY FOR PROMOTING TOURIST PRODUCTS FOR FOREIGN TOURISTS

Abstract

The article investigates the problems of innovations introduction in order to form effective marketing strategies for promotion of tourist products for foreign tourists. It is determined that the development of an effective strategy for promotion of tourist products for foreign consumers is one of the key issues that needs to be solved by marketing managers of tourist enterprises in Ukraine, since only high-quality products, affordable prices and developed tourist infrastructure in modern market conditions will not be enough to achieve sustainable competitive advantages. As a result of the research, it was found that marketing strategies for the promotion of tourist products for foreign tourists in the current state of the domestic tourist market should be developed on an innovative basis, since traditional promotion tools such as advertising and PR do not always provide the expected effect. It is concluded and proved that through well-planned, organized and practically implemented innovative promotion programs the flows of inbound tourism to Ukraine can be significantly intensified.