THE IMPACT OF SMART SPECIALISATION ON THE QUALITY OF GOODS

Abstract

The innovative vector of business development in the Republic of Moldova is impossible without improving the quality and competitiveness of products in the domestic and foreign markets. Of particular importance is the implementation of new innovative concepts, such as smart specialisation, designed to ensure competitiveness in the local/regional/national/international markets. Smart specialisation is a concept promoted by the European Union to express the framework and mechanisms of specialisation of innovation processes at the level of a country or region. The study aims to highlight those innovative projects and technologies, oriented towards the revolution of technologies and innovations in the market with smart quality products. Thus, positioning in the market is possible only by increasing the quality and competitiveness of goods, by forming the image of products, companies and country. It was found that for less developed regions, the main task is to achieve, through smart specialisation, a better connection between the business environment and research and development institutions, as well as with universities, which will ultimately lead ( facilitate) to the production of goods that are demanded in the market, innovative products of higher quality, efficient use of resources. It was concluded that a considerable effort from all players involved (business, academia and research, authorities, civil society) is required to raise awareness of the importance of smart specialisation in improving production quality, but also on the fact that it could become part of innovative economic development policies of the Republic of Moldova.